Courtney McGrailThis book is aimed at the business community, but other readers may feel they might profit from it. The author suggests there are three simple rules governing thinking: eliminate information overload, transform negative thinking into postive action, and think clearly in the moment. Yet these rules, clear as they are, run counter those which apply to the creative thinking of artists and writers for instance – people who think 'outside the box' as a matter of course.
The almost intuitive nature of artistic action is not irrational, but ultra-rational. There are notoriously two kinds of brain, as Liam Hudson demonstrated years ago in Contrary Minds. Dr Pierce's ideas will benefit one kind, but not I suspect the other, creative kind which is just as important for society in opening up new opportunities.