The erstwhile Mr Potato Head. Credit: thetoyinsider.com The beloved Mr Potato Head toy brand is set to become ‘Potato Head’ in a move which sees the brand “reimagined for the modern consumer”.
Announced late last week, the company was quick to clarify that both the Mr and Mrs Potato Head characters would still be available to buy.
“Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr from the Mr Potato Head brand name and logo to promote gender equality and inclusion,” Hasbro said of the brand’s name change.
Responding to the move, Dr Thomas Finegan of Mary Immaculate College said that the shift in the toy’s branding represents “clearly, gender ideology – which sees gender as totally divorceable from biological sex and merely a matter of choice,” and is likely to shape children’s understanding of who they are.
“It’s very likely that a widespread move towards gender ideology will cause unnecessary confusion in children and unnecessary anxiety in parents, to the detriment of both,” he said.